Having a clear and identifiable personal brand can help new-career designers, visual artists, entrepreneurs, and others communicate their personality, style, and sense of identity to new customers, clients, and employers – all without the use of words or long-winded mission statements! 

By the end of this course, students will be able to: 

• Understand basic elements of visual design, 

• Apply their understanding in digital design software to create graphics, and 

• Begin creating or developing a visual identity to apply to a variety of professional visuals and documentation.